Curated Automotive showcase

Premium indoor automotive lifestyle event showcasing Australia’s top custom and standout vehicles, bringing together car culture, creativity and community in one immersive experience.

The Venue

Offering a world-class venue in the heart of Melbourne’s vibrant South Wharf precinct. With its expansive indoor exhibition halls, premium facilities and prime city location, MCEC provides the perfect atmosphere for Black Label Invitational show.

MELBOURNE CONVENTION AND EXHIBITION CENTRE

37.8256° S
‍ ‍144.9541° E

Ultimate playground for car enthusiasts

200+ vehicles on display

From show cars and street builds to race cars, rare gems, bikes and more. Experience a diverse lineup Australia’s finest automotive creations.

leading Automotive brands

Explore a curated mix of top automotive brands and performance specialists, bringing together everything needed to elevate your builds.

Street fashion

Discover a curated mix of streetwear and automotive-inspired fashion brands, showcasing exclusive apparel, accessories and limited drops.

Racing Simulators

Put your skills to the test on our high-intensity simulator rigs. Set the fastest lap for a chance to win a prize or just jump in and enjoy the thrill of the drive.

RC DRIFTING

Don’t just watch, take control. Jump behind the wheel of one of the loaner RC drift cars and get sideways on the mini track.

Live dj Entertainment

Live DJ all day bringing the energy, setting the vibe and keeping the atmosphere moving throughout the event.

Food Trucks

Fuel up throughout the day with a variety of food trucks serving everything from quick bites and street food favourites to sweet treats and refreshing drinks.

Chill Zone

Grab some food and drinks, kick back and unwind in our dedicated Chill Zone. The perfect spot to relax and soak in the atmosphere.

Diecast galore

Hunt down rare finds and collector pieces across a huge range of diecast models. The perfect addition to any growing collection.

Black Label 2027 tickets coming soon

Ticket Info

Child (under 12)

A$0.00

Teach ‘em young! Black Label Invitational is a family-friendly event and kids are encouraged to attend. Children under 12 receive free entry with an accompanying paying adult.

Early bird

A$25.00

The early bird gets the worm. Early supporters enjoy discounted admission pricing, limited to the first 500 tickets only.

ga ticket

A$35.00

General Admission gives you full access to Black Label Invitational for the day. Explore the show floor, check out the builds and visit vendors trade stands at your own pace.

Family Bundle

A$125.00

Make it a family day out with our family bundle ticket. This package includes entry for 2 adults and 2 kids (12 years and over) at a discounted price.

crew ticket

A$150.00

Planning to attend the show with your mates? Enjoy discounted entry with our GROUP OF FIVE ticket package, the perfect way to experience Black Label Invitational show together.

vip ticket

A$75.00

VIP Ticket holders enjoy exclusive 2-hour early access before general admission. Limited to 200 tickets, each includes a special gift on arrival.

Aftermovie

Teaming up with the incredible team at HARTNETT MEDIA once again, we’re extremely proud to present our latest aftermovie. Capturing the energy, builds and atmosphere of Black Label Invitational 2025, this film showcases the passion and culture that make the event what it is.