Curated Automotive showcase
Premium indoor automotive lifestyle event showcasing Australia’s top custom and standout vehicles, bringing together car culture, creativity and community in one immersive experience.
The Venue
MELBOURNE CONVENTION AND EXHIBITION CENTRE
Offering a world-class venue in the heart of Melbourne’s vibrant South Wharf precinct. With its expansive indoor exhibition halls, premium facilities and prime city location, MCEC provides the perfect atmosphere for Black Label Invitational show.
37.8256° S
144.9541° E
Ultimate playground for car enthusiasts
200+ vehicles on display
From show cars and street builds to race cars, rare gems, bikes and more. Experience a diverse lineup of Australia’s finest automotive creations.
leading Automotive brands
Explore renowned automotive brands and performance specialists, showcasing the products, services and expertise to help elevate your build.
Street fashion
Discover a curated mix of streetwear and automotive-inspired fashion brands, showcasing exclusive apparel, accessories and limited drops.
Racing Simulators
Put your skills to the test on our simulator rigs. Set the fastest lap for a chance to win a prize or just jump in and enjoy the thrill of the drive.
RC DRIFTING
Don’t just watch, take control. Jump behind the wheel of one of the loaner RC drift cars and get sideways our the mini RC drift track.
Diecast District
A dedicated zone featuring collectible diecast, exclusive releases and dioramas from leading retailers across Australia.
Live dj Entertainment
Live DJ all day bringing the energy, setting the vibe and keeping the atmosphere moving throughout the event from start to finish.
Chill Zone
Grab some food and drinks, kick back and unwind in our dedicated Chill Zone. The perfect spot to relax and soak in the atmosphere.
Black Label 2027 tickets coming soon
Black Label 2027 tickets coming soon
Ticket Info
Early bird
The early bird gets the worm. Early supporters enjoy discounted admission pricing. Dont miss out! Strictly limited to the first 500 tickets only.
ga ticket
Full access to Black Label Invitational for the day. Explore the show floor, check out the builds and visit vendors trade stands at your own pace.
Child (under 12)
Black Label Invitational is a family-friendly event and kids are encouraged to attend. Children under 12 enter free with an accompanying paying adult.
Early access
Experience Black Label Invitational before the crowds with exclusive 2-hour early access ahead of general admission. Limited to 200 ticket holders.
Family Bundle
Make it a family day out with our family bundle. This package includes entry for 2 adults and 2 kids (12-17 years old) at a discounted price.
crew ticket
Enjoy discounted entry with our GROUP OF FIVE ticket package. The perfect way to experience Black Label Invitational show with mates.
Aftermovie
Teaming up with the incredible team at HARTNETT MEDIA once again, we’re extremely proud to present our latest aftermovie. Capturing the energy, builds and atmosphere of Black Label Invitational 2025, this film showcases the passion and culture that make the event what it is.
2019
Aftermovie
2022
Aftermovie
2023
Aftermovie
2024
Aftermovie
